MEDAAD
type: channel
description: MEDAAD (E_ISSN:3078-3550) is a specialized academic journal dedicated to advancing research in media studies and communication. Published by Peninsula Publishing Press in Dubai, MEDAAD serves as a platform for scholars, researchers, and practitioners to explore the evolving landscape of media, journalism, digital communication, and the impact of new technologies on society. The journal welcomes original research, theoretical papers, and critical reviews that contribute to the understanding of media's role in shaping public discourse, culture, and global connectivity.
publisher: Peninsula Publishing Press
language: en
publication name: MEDAAD
issn: 3078-3550
items: Constitutional Foundations for Regulating Digital Media in Confronting Disinformation: A Comparative Study
items: The Use of AI Tools on the X Platform and Its Impact on Media Professionals' Coverage of the Syrian Crisis: A Field Study
items: Towards a Legal Model for the Liability of Digital Media Companies for the Use of Artificial Intelligence Technologies: A Comparative Study of Iraqi, French, and English Law
items: The Relationship Between Social Media Use and Public Trust in News Sources: An Empirical Study
items: The Influence of Constructive Journalism on News Avoidance and Long-Term News Consumption Intentions
items: Developing and Validating a Multidimensional Scale for Digital News Trust: A Cognitive, Emotional, and Future-Oriented Approach
items: The Erasure of Truth? Public Trust in News Media Amid the Proliferation of AI-Generated Video and Deepfakes
items: Wearing the Nation: Football, Populism, and the Rise of Wearable Political Technologies in Brazil
items: Generative AI as a Catalyst for Participatory Journalism: A Scoping Review of Opportunities, Risks, and Emerging Practices
items: Patterns of Online News Misinformation: A Content Analysis of Fake and Legitimate News Articles
items: Technology, Trauma, and the Post-Heroic Soldier in Michael Pitre's Five and Twenty-Five: A Postcolonial Perspective
items: Misconceptions about marriage as an indicator of rising divorce rates in Kirkuk Governorate
items: Integrating Artificial Intelligence and Media Literacy: Ethical and Professional Implications for Digital Journalism
items: Identity, Isolation, and Hope in the Age of Artificial Intelligence: Exploring Consciousness and Spiritual Redemption in Kazuo Ishiguro's Klara and the Sun
items: The Influence of Media as a Non-state Actor in International Relations – Syrian and Ukrainian refugees’ crisis- case study
items: Platform-Specific Data Decay Patterns: A Comparative Study of Twitter, Reddit, and TikTok
items: The Impact of Career Plateau on Employee Performance: An Exploratory Study of Employees' Opinions at the Northern Technical University
items: Media in Times of Crisis: A Case Study on the Impact of Media on Societal Awareness During the COVID-19 Pandemic
items: Impact of Fake News on Trust in Journalism
items: Towards a Sustainable Future: Exploring Innovative Financing Models for Renewable Energy
items: Social Equity and Renewable Energy Access in Developing Countries
items: Global Strategies for Climate Adaptation in Coastal Cities
items: The role of Grassroots Movements in achieve Community Sustainability
items: The Impact of ChatGPT on Social Media
items: Bridging Traditional and Immersive Technologies in Design Education: A Comprehensive Framework for Institutional Adoption
items: Assessing the Ethical Implications of Artificial Intelligence Integration in Media Production and Its Impact on the Creative Industry
items: Examining Cultural Identity Representation in Global Streaming Services and Its Influence on Audience Perception
items: Analyzing the Transformation of Journalism Practices Driven by the Rise of Social Media Platforms
items: Investigating the Role of Visual Storytelling in Enhancing Audience Engagement in Digital Journalism
items: Exploring the Impact of Digital Literacy on Media Consumer Empowerment in the Age of Misinformation

Constitutional Foundations for Regulating Digital Media in Confronting Disinformation: A Comparative Study
type: item
description: This research examines the constitutional foundations governing the regulation of digital media in light of the rapid development of modern communication technologies and the resulting legal and constitutional challenges stemming from the spread of misinformation and its impact on public opinion, the democratic process, national security, and fundamental rights and freedoms. It explores the extent to which comparative constitutions and legislation can achieve a balance between protecting freedom of expression and the right to access information, on the one hand, and enabling the state to take necessary measures to counter misinformation, on the other, in accordance with the principles of legality, proportionality, and necessity. The research problem lies in questioning the adequacy of existing constitutional foundations for regulating digital media in the face of misinformation, the limits of legislative and executive authority intervention in imposing restrictions on digital content, and the constitutional guarantees that prevent the abuse of these powers. The research employs a comparative analytical approach, studying the provisions of the 2005 Iraqi Constitution and comparing them with other constitutions, legislation, and comparative judicial trends. The research concluded that the success of regulating digital media is not achieved through expanding legal restrictions, but rather through creating a balanced constitutional framework that protects freedom of expression and guarantees the right to access information, while subjecting restrictions to the oversight of the constitutional judiciary, adopting the principles of legality, proportionality and necessity, and promoting transparency and digital literacy as among the most important means of reducing the spread of misinformation.
subject: Articles
  topic: section
subject: Constitutional Foundations
  topic: keywords
subject: Digital Media
  topic: keywords
subject: Disinformation
  topic: keywords
subject: Freedom of Expression
  topic: keywords
subject: Right of Access to Information
  topic: keywords
creator: Mahmoud Nouri Muttalib
rights: Copyright (c) 2026 Mahmoud Nouri Muttalib https://creativecommons.org/licenses/by/4.0
date: 2026-07-29
publication date: 2026-07-29
starting page: 117
ending page: 127
doi: 10.70470/MEDAAD/2026/010

The Use of AI Tools on the X Platform and Its Impact on Media Professionals' Coverage of the Syrian Crisis: A Field Study
type: item
description: The digital revolution has reshaped the media landscape and intensified the challenges faced by journalists, particularly during crises and conflicts. In this context, artificial intelligence (AI) applications have emerged as valuable tools for improving media performance, facilitating access to information, and enhancing data analysis, while simultaneously raising concerns regarding professionalism, credibility, and journalistic ethics. This study focuses on the X platform as one of the most prominent digital platforms for disseminating news and information related to major events and crises, particularly the Syrian crisis, which is considered one of the most complex political, humanitarian, and media-related crises in the region. The study aims to examine the role of AI applications in enhancing media discourse concerning the Syrian crisis through tools such as the AI assistant Grok, recommendation algorithms, and data analytics, all of which influence content ranking, shape public discussions, and amplify certain media narratives over others. The findings indicate that respondents perceive the contribution of AI to improving news engagement and accuracy as moderate rather than decisive. The results also reveal a clear awareness among respondents of the influence of AI algorithms on news ranking, information dissemination, and their role in shaping the media agenda.
subject: Articles
  topic: section
subject: X platform
  topic: keywords
subject: artificial intelligence
  topic: keywords
subject: Syrian crisis
  topic: keywords
creator: Abdul Qahhar Ahmed Mohammed
creator: Ali Dawood Salman
rights: Copyright (c) 2026 Abdul Qahhar Ahmed Mohammed, Ali Mohammed Dawood https://creativecommons.org/licenses/by/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 102
ending page: 116
doi: 10.70470/MEDAAD/2026/009

Towards a Legal Model for the Liability of Digital Media Companies for the Use of Artificial Intelligence Technologies: A Comparative Study of Iraqi, French, and English Law
type: item
description: This study examines the legal liability of digital media companies arising from the use of artificial intelligence (AI) technologies in the creation, dissemination, and management of media content. The rapid integration of AI into digital media services has generated significant legal challenges relating to the protection of fundamental rights, content accuracy, privacy, transparency, and accountability. The study aims to evaluate the adequacy of the legal framework governing liability under Iraqi law through a comparative analysis with French and English law and to propose a coherent legal model capable of addressing existing legislative shortcomings and responding to the demands of the contemporary digital environment. To achieve this objective, the research adopts a comparative legal methodology supported by doctrinal and legislative analysis, with particular emphasis on the legal obligations of digital media companies when designing, deploying, and operating AI systems in the provision of media services. The findings demonstrate that traditional liability rules are no longer sufficient to address the legal risks associated with AI applications, particularly those involving misinformation, violations of privacy, algorithmic discrimination, and the attribution of liability for AI-generated harm. The study further concludes that French and English legal frameworks increasingly emphasize transparency, risk management, and algorithmic accountability, whereas Iraqi legislation still lacks a comprehensive regulatory framework capable of governing AI-driven media activities. The principal contribution of this study is the development of a proposed legal model that defines the liability of digital media companies while achieving an appropriate balance between technological innovation and the effective protection of rights and freedoms in the digital environment.
subject: Articles
  topic: section
subject: Artificial Intelligence (AI)
  topic: keywords
subject: Digital Media Companies
  topic: keywords
subject: Legal Liability
  topic: keywords
subject: Civil Liability
  topic: keywords
subject: Comparative Law
  topic: keywords
subject: Iraqi Law
  topic: keywords
creator: Khaldoun Mohammed Al-Hamdani
rights: Copyright (c) 2026 Khaldoun Mohammed Al-Hamdani https://creativecommons.org/licenses/by/4.0
date: 2026-07-16
publication date: 2026-07-16
starting page: 82
ending page: 101
doi: 10.70470/MEDAAD/2026/008

The Relationship Between Social Media Use and Public Trust in News Sources: An Empirical Study
type: item
description: Social media platforms have changed the manner in which people access, ingest and share news information. They have facilitated citizens' access to a variety of information sources, but have also led to widespread problems with consumer confidence in digital news spaces due to the proliferation of misinformation and unverified content. This research is focused on the relationship between social media use and public trust in news sources, aiming to develop an empirical analytical structure about the socio-behaviour of social media use, exposure to potentially misleading information and news verification. Using 200 questionnaires, the responses obtained were analyzed statistically through the use of statistical methods used in Python which are descriptive analysis, reliability assessment, Pearson correlation analysis and multiple linear regression. The results support the conclusions that a number of behavioral and informational factors are associated with public trust of social media news. The results of the reliability analysis indicated consistency of the measurement constructs, while the results of the correlation analysis indicated that the variables studied had significant relationships with each other. The results from regression analysis found that the most significant negative predictor of public trust was the exposure to misinformation, with the more exposure to misinformation, the less trust in social media news sources. There was also a strong negative relationship between the use of social media and the trust and digital news verification behavior had a positive effect on maintaining trust in digital news. The main novelty of the current study is the development of an integrated empirical framework of user behavior, credibility of information, exposure to misinformation, and verification in social media news environments. The findings highlight the importance of strengthening digital media skills, verification mechanisms, and digital misinformation mitiga…
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: Public Trust
  topic: keywords
subject: News Credibility
  topic: keywords
subject: Misinformation
  topic: keywords
subject: Digital Media Literacy
  topic: keywords
subject: News Verification
  topic: keywords
subject: Empirical Analysis
  topic: keywords
subject: Regression Analysis
  topic: keywords
creator: Kamel Kh. Murad
creator: Ibrahim Fuad AlKhasawneh
rights: Copyright (c) 2026 Kamel Kh. Murad, Ibrahim Fuad AlKhasawneh https://creativecommons.org/licenses/by/4.0
date: 2026-07-15
publication date: 2026-07-15
starting page: 70
ending page: 81
doi: 10.70470/MEDAAD/2026/007

The Influence of Constructive Journalism on News Avoidance and Long-Term News Consumption Intentions
type: item
description: As news avoidance becomes more common, it has posed a major problem for digital journalism, which is concerned with falling audience participation and news consumption. Constructive journalism has been suggested as a type of reporting that blends fact with context and solutions, but there is not yet empirical evidence about the impact of constructive journalism on audience behavioral outcomes. Based on this, this study analyzed the results of a randomized controlled experiment to see how constructive journalism influences news avoidance and future news consumption intentions. Overall, 400 regular digital news users were randomly assigned to read a constructive or conventional version of a news article, and then completed a structured post-exposure questionnaire. Descriptive statistics was used to analyze collected data along with independent-samples t-test. The results showed that participants who were exposed to CJ expressed higher scores in terms of news avoidance and more positive intentions to continue reading digital news than conventional journalism. The results of this study offer empirical proof of the positive effect that solution-oriented news framing can have on the engagement of audiences, as it helps to decrease news avoidance and increase the audience's tendency to consume more digital news. The research makes an important contribution to journalism and communication studies by adding to the experimental evidence on constructive journalism, and it has practical implications for news media that want to enhance their long-term audience connection by balancing problem-and-solution journalism.
subject: Articles
  topic: section
subject: Constructive Journalism
  topic: keywords
subject: News Avoidance
  topic: keywords
subject: Digital Journalism
  topic: keywords
subject: Future News Consumption Intentions
  topic: keywords
subject: News Framing
  topic: keywords
subject: Audience Engagement
  topic: keywords
subject: Randomized Controlled Experiment
  topic: keywords
creator: Natalia Trukhanovskaia
creator: Efigina Alina Romanovna
rights: Copyright (c) 2026 Natalia Trukhanovskaia, Efigina Alina Romanovna https://creativecommons.org/licenses/by/4.0
date: 2026-07-14
publication date: 2026-07-14
starting page: 62
ending page: 69
doi: 10.70470/MEDAAD/2026/006

Developing and Validating a Multidimensional Scale for Digital News Trust: A Cognitive, Emotional, and Future-Oriented Approach
type: item
description: As audiences move through an information environment that is governed by algorithms, can be accessed via multiple news sources, and is a space in which users constantly interact with information, this is an area of trust in digital news that has grown in significance. In an algorithmically-driven information environment, accessed through multiple news sources, and a space in which users constantly interact with information, this is an area of trust in digital news that has grown in significance. Although there are emerging studies on digital news trust, the current empirical tools for measuring trust have tended to emphasize cognitive assessments of credibility, and have given less consideration to emotional and future trust. Consequently, existing indicators offer only a partial picture of the formation of audiences' trust in digital news. To fill this void, this study designs and tests the Multidimensional Digital News Trust Scale (MDNTS), a single scale that combines the three types of trust, namely, the Cognitive Trust, Emotional Trust, and Future-Oriented Trust. The survey used a quantitative cross-sectional methodology, with 384 digital news users. The instrument was systematically developed, involving the identification of the instrument, the generation of items, the content validation by experts, and the empirical validation. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for data analysis, which was employed to check the psychometric properties of the adopted scale. The results show that the psychometrics of the MDNTS are excellent, with good reliability of indicators, internal consistency of the instrument, convergent validity, discriminant validity, and quality of the model. After investigation of the measurement model, an indicator with a low outer loading was deleted and a 15-item measurement model was obtained. The findings also confirm that Cognitive Trust, Emotional Trust and the newly operationalized Future-oriented Trust are …
subject: Articles
  topic: section
subject: Digital News Trust
  topic: keywords
subject: Scale Development
  topic: keywords
subject: Measurement Validation
  topic: keywords
subject: Digital Journalism
  topic: keywords
subject: PLS-SEM
  topic: keywords
subject: Cognitive Trust
  topic: keywords
subject: Emotional Trust
  topic: keywords
subject: Media Trust
  topic: keywords
creator: Ioannis Adamopoulos
creator: Niki Syrou
creator: Jovanna Adamopoulou
creator: Antonios Valamontes
creator: Konstantina Diamanti
creator: Panagiotis Tsirkas
creator: Harshit Mishra
rights: Copyright (c) 2026 Ioannis Adamopoulos, Niki Syrou, Jovanna Adamopoulou, Antonios Valamontes, Konstantina Diamanti, Panagiotis Tsirkas, Harshit Mishra https://creativecommons.org/licenses/by/4.0
date: 2026-07-12
publication date: 2026-07-12
starting page: 50
ending page: 61
doi: 10.70470/MEDAAD/2026/005

The Erasure of Truth? Public Trust in News Media Amid the Proliferation of AI-Generated Video and Deepfakes
type: item
description: Background: The fast development of generative artificial intelligence technology allows machines to create large amounts of synthetic media which consists of machine-generated audiovisual content that raises deep concerns about how people determine what information is true in their public communications. Purpose: This article studies how AI-generated video content spreads throughout society while simultaneously making people doubt news organizations although the main problem emerges from an overall breakdown of social verification systems instead of individual cases of false information. Methods/Approach: The article uses critical discourse analysis together with comparative case study methods to analyze empirical data about deepfake trust levels and people’s ability to detect them and their production of the "liar's dividend" which describes how people use deepfake knowledge to doubt genuine proof. The study analyzes three distinct situations which include the worldwide voting process of 2024 and the political use of deepfake accusations and the way news organizations handle their source information. Findings: The research shows that people develop increasing levels of skepticism about synthetic media after multiple viewings which continue to affect them even after scientists prove the media as fake. The 2024 electoral disinformation spread through cheapfakes which appeared as the most common type of content instead of deepfakes with complex features. The liar's dividend presents a greater threat to journalistic authority because it affects public trust in media organizations through longer periods than synthetic content does. Media literacy functions as a protective factor which stops people from losing trust in news media. Implications: The article introduces the "Synthetic Media Trust Deficit" concept which establishes a new element in media credibility theory while it supports the need for combined efforts between journalism and platform governance and media l…
subject: Articles
  topic: section
subject: Deepfakes
  topic: keywords
subject: synthetic media
  topic: keywords
subject: public trust
  topic: keywords
subject: news media credibility
  topic: keywords
subject: AI-generated video
  topic: keywords
subject: Misinformation
  topic: keywords
subject: media literacy
  topic: keywords
subject: epistemic security
  topic: keywords
creator: Nasr Al-Din Abdul Qader Othman
creator: Abdu Mohamed Dawood Hafiz
rights: Copyright (c) 2026 Nasr Al-Din Abdul Qader Othman, Abdu Mohamed Dawood Hafiz https://creativecommons.org/licenses/by/4.0
date: 2026-06-20
publication date: 2026-06-20
starting page: 39
ending page: 49
doi: 10.70470/MEDAAD/2026/004

Wearing the Nation: Football, Populism, and the Rise of Wearable Political Technologies in Brazil
type: item
description: This article examines how Brazil’s national football jersey (amarelinha) became a central site of political performance and symbolic contestation during the Bolsonaro period. It advances the concept of political behavior technology to explain this transformation, arguing that the politicisation of the jersey did not result from a simple intrusion of politics into sport, but from the interaction between embodied leadership performance, street mobilisation, platform-based circulation, and affective economies that attached moral meaning to national visibility. Rather than merely representing nationalism, the jersey actively structured political practice by making belonging wearable, repeatable, and publicly recognisable. Methodologically, the study combines genealogical reconstruction, visual-performative analysis, and media-ecological interpretation of key mobilisation dynamics between 2018 and 2022. While celebrity mediation, particularly Neymar’s symbolic visibility, contributed to the amplification of politicised meanings, the article rejects single-actor explanations and conceptualises symbolic transformation as the outcome of a broader ecology of mediated performances. The analysis advances a critical-normative argument: although symbolic capture is always contingent, the temporary monopolisation of national imagery by exclusionary political projects constitutes a democratic pathology because it restricts access to the symbolic commons and reshapes conditions of public recognition. By linking populist aesthetics to material infrastructures of visibility, the article contributes to Latin American political sociology and cultural studies by showing how everyday cultural artefacts become both instruments of symbolic power and arenas of democratic contestation.
subject: Articles
  topic: section
subject: football and politics
  topic: keywords
subject: populism
  topic: keywords
subject: political performance
  topic: keywords
subject: affective publics
  topic: keywords
subject: visual politics
  topic: keywords
subject: nationalism
  topic: keywords
subject: Brazil
  topic: keywords
creator: Marco Antonio Bettine
rights: Copyright (c) 2026 Marco Antonio Bettine https://creativecommons.org/licenses/by/4.0
date: 2026-05-15
publication date: 2026-05-15
starting page: 25
ending page: 38
doi: 10.70470/MEDAAD/2026/003

Generative AI as a Catalyst for Participatory Journalism: A Scoping Review of Opportunities, Risks, and Emerging Practices
type: item
description: Background: The public release of large language models (LLMs) since late 2022 has repositioned artificial intelligence from a back-office newsroom instrument to a public-facing interface through which audiences increasingly encounter, interrogate, and co-create news. Yet scholarship remains predominantly newsroom-centric, leaving the audience-facing dimension of generative AI comparatively under-theorised. Objectives: This research paper conducts a scoping review to identify all theoretical frameworks and empirical studies about generative AI usage in participatory journalism. The study answers four research questions which investigate theoretical frameworks and core research domains and organisational implementation methods and the complete set of ethical and legal and credibility risks. The research team implemented Arksey and O’Malley’s six-stage framework together with PRISMA-ScR reporting guidelines to search five databases which included Scopus and Web of Science and EBSCO/LISTA and ProQuest Central and Google Scholar for peer-reviewed English-language publications that appeared between 2022 and 2025 and had open or hybrid access. The data collection process involved creating charts which showed author details and publication date and country of origin and theoretical framework and research method and target industry and AI system used and core study topics and results about public involvement. Results: The charted corpus reveals theoretical plurality spanning participatory journalism theory, uses and gratifications, UTAUT, disruptive innovation, and cultural political economy alongside a methodological reliance on qualitative, newsroom-centric designs. The applications group into five main categories which include conversational news interfaces and AI anchors and personalisation and immersive storytelling and accessibility tools but the system faces four major security threats which consist of hallucination and opacity and authorship ambiguity and North Sout…
subject: Articles
  topic: section
subject: generative artificial intelligence
  topic: keywords
subject: participatory journalism
  topic: keywords
subject: audience engagement
  topic: keywords
subject: large language models
  topic: keywords
subject: news personalization
  topic: keywords
subject: media ethics
  topic: keywords
creator: Baghdad Ahmed Al shanag
creator: Mustafa Hameed Al-Taei
rights: Copyright (c) 2026 Baghdad Ahmed Al shanag, Mustafa Hameed Al-Taei https://creativecommons.org/licenses/by/4.0
date: 2026-03-20
publication date: 2026-03-20
starting page: 10
ending page: 24
doi: 10.70470/MEDAAD/2026/002

Patterns of Online News Misinformation: A Content Analysis of Fake and Legitimate News Articles
type: item
description: The research investigated how online news misinformation spreads through an analysis of 1,024 news articles which separated fake content from authentic news sources. The dataset contained 15 variables which included numeric and categorical data types to enable a detailed analysis of thematic focus areas and content characteristics. Our article evaluation process used a structured coding method to find essential elements which distinguished authentic news from fabricated content. The study results demonstrated that authentic news articles contained factual information together with reliable sources which covered government matters and public policy issues. The fake news articles used sensational content to create emotional reactions from readers who followed political scandals and celebrity controversies. The study found that 68% of fake news articles used audience engagement as their main strategy which put viewer interaction before delivering accurate information. Our research demonstrates that fake news content strategies focus on achieving maximum viral spread which leads to reduced information accuracy. The research findings show that media literacy programs need immediate development to help people identify which news reports contain false information. The public needs to develop critical thinking abilities which will help them analyze sensational stories to restore their confidence in journalism. The spread of false information through digital media requires specific educational solutions which will produce citizens who understand information systems to defend democratic institutions and their decision-making processes. The public needs to understand complex information systems to defend democratic institutions and their decision-making processes according to educational methods which solve contemporary digital misinformation challenges. The public needs to understand complex information systems to defend democratic institutions and their decision-making proce…
subject: Articles
  topic: section
subject: Coronary Artery Disease (CAD)
  topic: keywords
subject: Inflammatory Biomarkers
  topic: keywords
subject: Serum Lipid Profile
  topic: keywords
subject: Neutrophil-to-Lymphocyte Ratio (NLR)
  topic: keywords
subject: SYNTAX Score
  topic: keywords
creator: Walaa AbdelRahman Fouda
creator: Heba Ahmed Eldib
rights: Copyright (c) 2026 Walaa AbdelRahman Fouda, Heba Ahmed Eldib https://creativecommons.org/licenses/by/4.0
date: 2026-01-10
publication date: 2026-01-10
starting page: 1
ending page: 9
doi: 10.70470/MEDAAD/2026/001

Technology, Trauma, and the Post-Heroic Soldier in Michael Pitre's Five and Twenty-Five: A Postcolonial Perspective
type: item
description: The Iraq War (2003-2011) has generated behind it a significant amount of literature that has left triumphalist accounts of the war and instead predicted trauma, alienation, and disillusionment. Five and Twenty-Five (2014) by Michael Pitre, a former U.S. Marine, is thus unique in its verisimilitude and attention to the maintenance of roads and the detection of improvised explosive devices (IEDs). The text by Pitre places technology as a primary agent of character, theme, and form. This study explores the way the novel portrays technology as a trauma agent, destroyer of classical heroism, and an icon of postcolonial defiance. The study takes a qualitative approach in the form of a textual analysis inspired by three theories: trauma studies, post-heroism, and postcolonial theory. Selected passages were closely read and coded under these categories. Analysis depicts three critical insights. First, trauma in the novel is technologically mediated: the IED orders memory, perception, and hyper-vigilance in both the soldiers and the civilians. Second, the novel reflects the post-heroic situation, in which technology obliterates chances of heroism and makes soldiers mere survival figures. Third, the IED becomes a postcolonial instrument of retaliation and disrupts the American military dominance and subaltern agency. The work is an original contribution to the field of war literature since technology is at the focus of the research.
subject: Articles
  topic: section
subject: Iraq War literature
  topic: keywords
subject: trauma studies, post-heroism
  topic: keywords
subject: postcolonial theory
  topic: keywords
subject: technology
  topic: keywords
subject: Michael Pitre
  topic: keywords
creator: Raed Nafea Farhan
rights: Copyright (c) 2025 Raed Nafea Farhan https://creativecommons.org/licenses/by/4.0
date: 2025-09-20
publication date: 2025-09-20
starting page: 69
ending page: 78
doi: 10.70470/MEDAAD/2025/007

Misconceptions about marriage as an indicator of rising divorce rates in Kirkuk Governorate
type: item
description: This study aims to understand the role of misconceptions about marriage in explaining the significant rise in divorce rates in Kirkuk Governorate in recent years. The study is based on the fundamental premise that unrealistic beliefs about the nature of married life contribute to generating idealized expectations that are inconsistent with reality, leading to marital conflicts that may end in separation. The research employed a descriptive-analytical approach, utilizing a standardized questionnaire distributed to married and engaged individuals from diverse social backgrounds in the governorate. Predictive statistical analysis particularly multiple regression analysis was employed to assess the predictive power of these misconceptions regarding divorce rates.Preliminary results indicate that the most prevalent misconceptions are related to excessive idealism, the expectation of perpetual happiness, and the belief that marriage is a cure for psychological or social problems. The results also revealed statistically significant differences between men and women, and between different educational levels, in the degree to which these misconceptions are held. The analysis indicated a positive correlation between misconceptions and high divorce rates, as well as a significant predictive power of these misconceptions within a statistical model that explains a considerable portion of the variance in the phenomenon. The study reveals the importance of integrating the cognitive dimension into understanding marital stability and highlights the need for preventative guidance programs targeting young people before marriage to correct misconceptions and promote a realistic understanding of the nature of marital relationships. The findings provide a scientific basis that policymakers, social institutions, and guidance providers can use to formulate effective interventions to reduce the rising divorce rates in the local community.
subject: Articles
  topic: section
subject: Misconceptions
  topic: keywords
subject: Divorce Rates
  topic: keywords
subject: Kirkuk Governorate
  topic: keywords
subject: Predictive Power
  topic: keywords
subject: Marital Stability
  topic: keywords
creator: Hamza Omar Sadeeq
rights: Copyright (c) 2025 Hamza Omar Sadeeq https://creativecommons.org/licenses/by/4.0
date: 2025-09-01
publication date: 2025-09-01
starting page: 52
ending page: 68
doi: 10.70470/MEDAAD/2025/006

Integrating Artificial Intelligence and Media Literacy: Ethical and Professional Implications for Digital Journalism
type: item
description: This study investigates the convergence of Artificial Intelligence (AI) and media literacy, assessing their combined impact on journalistic practice and digital media production. Focusing on the Iraqi Media Network, a quantitative survey of 150 journalists, editors, and media professionals reveals that AI adoption enhances content accuracy (+27%), production efficiency (+34%), and audience engagement (+22%). However, these gains are counterbalanced by ethical risks, including misinformation, algorithmic bias, and reduced human editorial oversight. The findings highlight AI’s dual role as both an innovation driver and a potential threat to professional integrity. In response, the study proposes a context-specific framework that embeds media literacy as a moderating competency, enabling journalists to critically evaluate and ethically deploy AI tools. By positioning media literacy as an ethical safeguard, this research advances a practical model for maximizing AI’s benefits while mitigating its risks, offering both theoretical and policy-level contributions to the evolving discourse on AI in journalism.
subject: Articles
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Media Literacy
  topic: keywords
subject: Digital Journalism
  topic: keywords
subject: Ethical Challenges
  topic: keywords
subject: Media Ethics
  topic: keywords
creator: Yasmin Makki Mohialden
creator: Saba Abdulbaqi Salman
creator: Mohammed Mahmood Hameed
creator: Nadia Mahmood Hussien
rights: Copyright (c) 2025 Yasmin Makki Mohialden, Saba Abdulbaqi Salman, Mohammed Mahmood Hameed , Nadia Mahmood Hussien https://creativecommons.org/licenses/by/4.0
date: 2025-08-20
publication date: 2025-08-20
starting page: 44
ending page: 51
doi: 10.70470/MEDAAD/2025/005

Identity, Isolation, and Hope in the Age of Artificial Intelligence: Exploring Consciousness and Spiritual Redemption in Kazuo Ishiguro's Klara and the Sun
type: item
description: Modern speculative fiction increasingly explores how artificial intelligence affects identity, social connectedness, and spirituality. Klara and the Sun (2021) by Kazuo Ishiguro is an intriguing exploration of posthuman subjectivity and ethical concerns in a digitally mediated society. The novel's ethical considerations and technological alienation have been examined in the literature. However, few studies link posthuman identity theory to a hermeneutical analysis of the novel's spiritual symbolism. This leaves a gap in the study of identity, loneliness, and optimism in AI stories. This study aims to bridge that gap by exploring how the novel reimagines identity, loneliness, and spiritual hope, thus revealing an underexplored intersection between hermeneutics and posthuman ethics. This study examines how Ishiguro's work reimagines identity, social isolation, and spiritual salvation, highlighting the neglected intersection of hermeneutics and posthuman ethics. Thematic Textual Analysis (TTA) is combined with the Key Word Technique (KWT) in a qualitative interpretive study. The findings show that Ishiguro subverts human exceptionalism through Klara’s morally reflexive consciousness and relational identity. The novel paradoxically portrays artificial companionship as both a cause of alienation and a source of hope. Conclusively, the study contributes to interdisciplinary dialogue on posthuman ethics, identity, and spirituality. Future studies should compare cross-cultural AI fiction and apply corpus linguistic tools to validate keyword patterns, enriching discourse on AI, ethics, and faith.
subject: Articles
  topic: section
subject: Klara and the Sun
  topic: keywords
subject: Posthumanism
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: Identity
  topic: keywords
subject: Alienation
  topic: keywords
creator: Raed Nafea Farhan
rights: Copyright (c) 2025 Raed Nafea Farhan https://creativecommons.org/licenses/by/4.0
date: 2025-04-25
publication date: 2025-04-25
starting page: 35
ending page: 43
doi: 10.70470/MEDAAD/2025/004

The Influence of Media as a Non-state Actor in International Relations – Syrian and Ukrainian refugees’ crisis- case study
type: item
description: In any country, the role of media is vital as it is a medium to keep the people informed on the latest developments in the country and elsewhere. Due to this assumed role of the press, media outlets are expected to remain objective, honest, and free from biases. Furthermore, media outlets were more localized traditionally. However, this media aspect has changed extensively in recent decades, most notably with the rise of the internet. Today, many prominent media outlets are either inclined toward a fixed political ideology or are owned by large media conglomerates with their corporate interests to look out for. This report aims to identify the role of media as a non-state actor in international relations. This is an important study to conduct in an era when media outlets are no longer limited to just their domestic market but instead have a truly global reach. Using a case study analysis method of data collection with a qualitative methodology, this study analyzes two prominent recent international events, the Syrian refugee crisis, and the Ukrainian refugee crisis. From the case study analysis, this study has established that the media now has the power of public diplomacy to influence policies in international relations as well.
subject: Articles
  topic: section
subject: New Media
  topic: keywords
subject: International relations
  topic: keywords
subject: Syrian Refugees
  topic: keywords
subject: Ukrainian Refugees
  topic: keywords
subject: Crisis communications
  topic: keywords
creator: Walaa Abdelrahman Fouda
creator: Obaid A. Al Blooshi
rights: Copyright (c) 2025 Walaa Abdelrahman Fouda, Obaid A. Al Blooshi https://creativecommons.org/licenses/by/4.0
date: 2025-03-20
publication date: 2025-03-20
starting page: 27
ending page: 34
doi: 10.70470/MEDAAD/2025/003

Platform-Specific Data Decay Patterns: A Comparative Study of Twitter, Reddit, and TikTok
type: item
description: We investigate the effects that the moderation policies, user activity, and structural properties of a platform have on its content decay patterns and show that content permanence differs across platforms. Thanks to its real-time and more-curated-than-ever platform, Twitter has the shortest content half-life, coming in at about 24 minutes. Reddit has higher content persistence (mean 155 minutes) but also its comment-level decay is prominent. Fast decay of non-viral content is evident as well: this is due to ephemeral account and video removal practices enforced by TikTok. Data was collected at T₀ and monitored at T₁, T₂ and T₃ to measure decay using Tweepy, PRAW, Selenium and so on. The work presents a persistence-sensitive metric to aid researchers in mitigating the loss of data and to help them understand the methodological aspects of data loss. The findings underscore the ethical and epistemological dangers inherent in basing research on rotting data, and point to the urgency in having a robust, platform-specific research infrastructure. More broadly, this work informs better approaches to studying ephemeral content and preserving the integrity of digital discourse.
subject: Articles
  topic: section
subject: Data Decay
  topic: keywords
subject: Persistence-Aware Metric
  topic: keywords
subject: Social Media Platforms
  topic: keywords
subject: Content Moderation
  topic: keywords
subject: Ephemeral Content
  topic: keywords
creator: Akhmed Kaleel
creator: Abdulkrim ziani
creator: Salma Abdullah Mohamed saeed alkaabi
creator: Beena Khalid Alhajri
rights: Copyright (c) 2025 Akhmed Kaleel, Abdulkrim ziani, Salma Abdullah Mohamed saeed alkaabi, Beena Khalid Alhajri https://creativecommons.org/licenses/by/4.0
date: 2025-02-15
publication date: 2025-02-15
starting page: 8
ending page: 26
doi: 10.70470/MEDAAD/2025/002

The Impact of Career Plateau on Employee Performance: An Exploratory Study of Employees' Opinions at the Northern Technical University
type: item
description: The organizational structure of Iraqi companies is mainly hierarchical, and the difficulty of promotion increases with the advancement of positions. Under this structure, the number of job vacancies decreases, while the number of employees competing for these positions increases. Due to the end of their career or the lack of job vacancies, individuals may reach a point where they are no longer eligible for promotion. Therefore, career plateaus cause employees to stay in their current positions for longer than is necessary to successfully complete their jobs. In addition, changes in laws and regulations governing employees' careers have also caused employees to enter career plateaus earlier than previously believed. Long-term lack of promotion in the same position can lead to loss of employee enthusiasm, increased stress, increased frustration, deterioration of employee relationships, and psychological alienation from the workplace, ultimately leading to employee alienation. This alienation represents a disconnect from work, resulting in reduced performance and productivity, which has a negative impact on organizational performance. This study aims to explore the reasons why career plateaus lead to employee alienation. This study aims to increase the awareness of company management and employees about the factors affecting career plateaus and career alienation and their impact on employee performance and the company as a whole. Descriptive analysis was used for data collection, and questionnaires were used as the core research tool. A total of 554 questionnaires were distributed to the sample. Multiple regression analysis was used to determine the impact of the independent variables on the dependent variable. The results showed that career plateau significantly affected respondents' career alienation in all its dimensions, with the plateau at the individual level having the greatest impact. The study recommends implementing promotion and rotation strategies, among ot…
subject: Articles
  topic: section
subject: Career Plateau
  topic: keywords
subject: Employee Performance
  topic: keywords
subject: Job Alienation
  topic: keywords
subject: Organizational Structure
  topic: keywords
subject: Job Enrichment
  topic: keywords
creator: Haithem Ahmed Yaqoup
rights: Copyright (c) 2025 Haithem Ahmed Yaqoup https://creativecommons.org/licenses/by/4.0
date: 2025-01-10
publication date: 2025-01-10
starting page: 1
ending page: 7
doi: 10.70470/MEDAAD/2025/001

Media in Times of Crisis: A Case Study on the Impact of Media on Societal Awareness During the COVID-19 Pandemic
type: item
description: This paper aims at establishing the importance of media used in creating consciousness within the society during this COVID-19. This study focuses on how information, shared across the social media, news, entertainment and public health nodes or channels, shaped the public’s perception and compliance to the recommended health measures. The study proved the hypothesis that accurate and timely information relayed by the media enhanced the awareness and in return increased the community participation in the preventive measures. Still, the study also discusses emerging issues including misleading information and polarization that erode public credibility. At last, this research confirms the importance of the role generic media strategies play in promoting the public awareness and preparedness in health emergencies.
subject: Articles
  topic: section
subject: Media
  topic: keywords
subject: COVID-19
  topic: keywords
subject: Societal Awareness
  topic: keywords
subject: Information Dissemination
  topic: keywords
subject: Public Health
  topic: keywords
creator: Ahmed Jawad Kadhim
rights: Copyright (c) 2023 Ahmed Jawad Kadhim https://creativecommons.org/licenses/by/4.0
date: 2023-04-10
publication date: 2023-04-10
starting page: 39
ending page: 43
doi: 10.70470/MEDAAD/2023/006

Impact of Fake News on Trust in Journalism
type: item
description: Fake news’ has become one of the major problems of the modern journalism that undermines the very basis of the democratic states – trust. This paper analyses the effects that fake news have on the credibility and the media institutions more widely among the public. Using surveys, interviews and content analysis, the reduced trust levels in participants exposed to fake news are clearly evidenced in the study. This paper argues that social network sites are the leading sources of fake news, thereby worsening the general decline in confidence. Furthermore, the paper analyses psychological factors affecting the level of trust in journalism and the overall consequences of the trend for civic journalism. Concerning the present fundamental problem of falsification and misleading information in the information sphere, the goal of this study is to expand the discussion on how to restore confidence in journalism in the context of modern digital reality and revealing the ways to counteract the spread of fake news foster media literacy.
subject: Articles
  topic: section
subject: Social media
  topic: keywords
subject: Fake news
  topic: keywords
subject: journalism
  topic: keywords
creator: Hussein Raheem Qasim
rights: Copyright (c) 2024 Hussein Raheem Qasim https://creativecommons.org/licenses/by/4.0
date: 2024-06-05
publication date: 2024-06-05
starting page: 41
ending page: 45
doi: 10.70470/MEDAAD/2024/007

Towards a Sustainable Future: Exploring Innovative Financing Models for Renewable Energy
type: item
description: Transitioning to renewable energy is critical to address climate change and to create sustainable energy systems. Nonetheless, financing mammoth renewable energy projects is a major hurdle, owing to the need for hefty capital investments, ambiguity in policies, risk perceptions and market fragmentation. This study addresses these challenges by exploring innovative financing models that could potentially overcome them, assessing their effectiveness, scalability and ability to mitigate the risks involved. This study will uncover how traditional financing mechanisms fall short in the context of cutting-edge approaches to funding such as green bonds, crowdfunding, or blockchain, and deliver takeaways for practitioners seeking to further scale renewable energy. Regional results show how new and local financing models can mitigate financial and technical risks, improve economic scalability, and continue to channel investment in solutions for various forms of renewable energy. Such models build investor confidence, encourage community engagement, and allow the renewable energy segment to integrate more digitally, helping to achieve global energy and climate targets. That highlights the importance of innovative financing as a critical barrier to overcome and provides a framework to stakeholders to adopt sustainable and inclusive financing approaches for renewable energy development.
subject: Articles
  topic: section
subject: Renewable Energy Financing
  topic: keywords
subject: Innovative Financing Models
  topic: keywords
subject: Green Bonds
  topic: keywords
subject: Sustainable Energy Transition
  topic: keywords
subject: Risk Mitigation Strategies
  topic: keywords
creator: Yi Zhang
creator: Yue Su
rights: Copyright (c) 2024 Yi Zhang, Yue Su https://creativecommons.org/licenses/by/4.0
date: 2024-05-04
publication date: 2024-05-04
starting page: 34
ending page: 40
doi: 10.70470/MEDAAD/2024/006

Social Equity and Renewable Energy Access in Developing Countries
type: item
description: The need for energy access is still a major challenge in developing countries, where millions do not have access to reliable and affordable power. Notably, this inequality has far-reaching implications, particularly for rural and marginalised communities, and only exacerbates socio-economic disparities while stifling opportunities for sustainable development. Renewable energy is a game-changing solution, providing local, clean, and scalable replacements for conventional fossil fuel systems. The paper focuses on linking renewable energy and social equity by examining the role of off-grid solar systems, mini-grids and decentralized energy technologies to connect energy bridges. What are the barriers for equitable acceptance of energy, and how can we integrate strategies for equity in renewable energy interventions; these constitute the key objectives of our study. The results show that decentralized renewable solutions have led to improved energy access rates by over 80%, lowered the cost of household energy bills by more than 30%, and reduced annual greenhouse gas emissions by 1,000 metric tons in beneficiary regions. And inclusive strategies, like participatory planning and targeted subsidies, improved gender equity as well, with women making up 60% of energy decision-makers in some projects. Despite these assets, ongoing challenges such as high installation costs and policy gaps emphasize the need for enhanced international cooperation and funding. The study recommends that renewable energy transitions be inclusive, sustainable, and transformative, and concludes with robust recommendations to do so: inclusion of alley equity-oriented policies in regulatory frameworks, a strengthened regulatory framework for all future renewable energy projects, and addressing the structural inequalities that exist at the community level through community engagement and participation.
subject: Articles
  topic: section
subject: Renewable Energy
  topic: keywords
subject: Social Equity
  topic: keywords
subject: Energy Access
  topic: keywords
subject: Developing Countries
  topic: keywords
subject: Decentralized Energy Systems
  topic: keywords
creator: Linqian Jiao
creator: Yinjie Tan
rights: Copyright (c) 2024 Linqian Jiao, Yinjie Tan https://creativecommons.org/licenses/by/4.0
date: 2024-04-18
publication date: 2024-04-18
starting page: 27
ending page: 33
doi: 10.70470/MEDAAD/2024/005

Global Strategies for Climate Adaptation in Coastal Cities
type: item
description: The world’s coastal cities are becoming increasingly vulnerable to climate change impacts, including rising sea levels, extreme storms and urban development pressures, which contribute to flooding, environmental degradation and socio-economic inequality. This study examined global adaptation strategies that compared a combination of complex engineering solutions, nature-based approaches, and integrated urban planning to identify effective practices to mitigate climate-related risks Objectives of the study is to explore various strategies for reducing flood damage, increasing resilience and improving communities participation , etc. You have to bear debt proper creation and management challenges. Results show that the combined approach reduces flood damage by 45%, provides significant carbon storage of 1,200 tonnes of CO2 per year, and increases resilience at a balanced cost amounting to $250 per person In comparison, nature-based solutions in Bangladesh offer greater community participation and lower costs . at the national level, technology-related approaches have strong but resource-intensive flexibility The study highlights the importance of tailoring solutions to local circumstances and highlights the need for inclusive approaches , data-driven, scalable. These data provide policymakers and stakeholders with actionable insights, underscoring the need for active adaptation to protect coastal communities from the growing threat of climate change.
subject: Articles
  topic: section
subject: Climate Adaptation
  topic: keywords
subject: Coastal Cities
  topic: keywords
subject: Resilience Strategies
  topic: keywords
subject: Nature-Based Solutions
  topic: keywords
subject: Flood Risk Management
  topic: keywords
creator: Mayasa M. Abdulrahman
creator: Yitong Niu
rights: Copyright (c) 2024 Mayasa M. Abdulrahman, Yitong Niu https://creativecommons.org/licenses/by/4.0
date: 2024-03-08
publication date: 2024-03-08
starting page: 21
ending page: 26
doi: 10.70470/MEDAAD/2024/004

The role of Grassroots Movements in achieve Community Sustainability
type: item
description: Grassroots sectors dedicated to promoting sustainable development by addressing pressing global challenges such as climate change, resource depletion and social inequality have emerged as key drivers change occurs These initiatives despite their potential often face significant obstacles, including limited resources, political opposition and challenges related to long-term interventions The use of strategies in research explores the role of grassroots in improving sustainability, . drivers and causes. Objectives include understanding how grassroots initiatives mobilize communities, use local resources, and influence policy, as well as identify success factors and challenges they face. The results show that grassroots agencies are more effective in achieving community engagement, with participation rates as high as 85%, and demonstrate impressive success rates in policy comments with 60% in favor of the proposed changes including relying on local resources encourage sustainable practices, materials for It receives 75% a it works well in use. But the study also highlights persistent challenges such as budget constraints and the need for radical reform. With an emphasis on collaboration, education and capacity building, this study concluded that grassroots infrastructure is essential to achieving local, sustainable solutions and requires increased support from government, NGOs and the private sector to increase their impact.
subject: Articles
  topic: section
subject: Grassroots Movements
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Community Engagement
  topic: keywords
subject: Policy Advocacy
  topic: keywords
subject: Resource Utilization
  topic: keywords
creator: Ahmed Abdel Qader Ismail Alnajem
rights: Copyright (c) 2024 Ahmed Abdel Qader Ismail Alnajem https://creativecommons.org/licenses/by/4.0
date: 2024-02-27
publication date: 2024-02-27
starting page: 15
ending page: 20
doi: 10.70470/MEDAAD/2024/003

The Impact of ChatGPT on Social Media
type: item
description: This paper examines the transformative effects of integrating ChatGPT, a large language model, into popular social media platforms like Reddit, Facebook, and Instagram. By enhancing user interactions with machine-generated dialogue that mirrors human conversation, ChatGPT redefines the dynamics of online engagement. The study explores how ChatGPT fosters personalized and frequent interactions, leading to deeper user engagement and community growth. It highlights the model's role in automated content creation, enabling tailored responses and accelerated content curation to meet user-specific interests. However, ethical considerations, such as privacy and authenticity, remain critical in the deployment of AI-driven communication on social platforms. Ultimately, this research provides insights into the evolving social media landscape as AI-powered models increasingly influence user experience, platform dynamics, and societal norms.
subject: Articles
  topic: section
subject: ChatGPT
  topic: keywords
subject: Social Media
  topic: keywords
subject: User Engagement
  topic: keywords
subject: Personalization
  topic: keywords
subject: Ethical Considerations
  topic: keywords
creator: Abdulazeez AlSajri
creator: Mohammad Aljanabi
rights: Copyright (c) 2024 Abdulazeez AlSajri , Mohammad Aljanabi https://creativecommons.org/licenses/by/4.0
date: 2024-02-06
publication date: 2024-02-06
starting page: 9
ending page: 14
doi: 10.70470/MEDAAD/2024/002

Bridging Traditional and Immersive Technologies in Design Education: A Comprehensive Framework for Institutional Adoption
type: item
description: The significant addition of immersive technologies, Virtual Reality (VR), Augmented Reality(AR) and Mixed Reality(MR) are transforming the domain of design education. Still, finding an equilibrium between these new tools alongside with traditional methods of teaching is a menace which educational institutes needs to solve. This paper proposes a structure that would help the ease with which to include immersive technologies within design education, keeping in mind the solid points of more conventional pedagogical methods. Based on a survey of interior design programs, this research highlights the potential for VR, AR and MR in student engagement, creativity skills and professional practices. The results suggest that adoption of an immersive technology can have a profound impact on education, but implementation at the institutional level must consider infrastructural and pedagogical areas and potential technical challenges. The framework suggested helps educators and administrators with the right steps to make immersive technology a part of their curriculum in order that both traditional methods, as well as new way method are intermingled together. It also serves as a how-to guide for schools interested in revamping their design program to prepare students for the new opportunities of practice in today's changing industry.
subject: Articles
  topic: section
subject: Augmented reality
  topic: keywords
subject: virtual reality
  topic: keywords
subject: mixed reality
  topic: keywords
subject: interior design
  topic: keywords
creator: Waleed Lateef Abdullah
creator: Samia Hashim
creator: Akhmed Kaleel
rights: Copyright (c) 2024 Waleed Lateef Abdullah, Samia Hashim, Akhmed Kaleel https://creativecommons.org/licenses/by/4.0
date: 2024-01-10
publication date: 2024-01-10
starting page: 1
ending page: 8
doi: 10.70470/MEDAAD/2024/001

Assessing the Ethical Implications of Artificial Intelligence Integration in Media Production and Its Impact on the Creative Industry
type: item
description: The addition of artificial intelligence (AI) to the media industry has transformed the creative industry, opening up new opportunities for creation, but it has also created significant ethical challenges. The main problem lies in the disruption that AI is causing to traditional notions of authorship, creativity and collaboration, as well as the bias and intellectual property issues associated with AI-generated products. The aim of this study is to examine these ethical issues when considering the benefits of AI in media quality, innovation and democracy Through case studies and comparative analysis this study identifies areas especially with AI enhancing and empowering creative workflows. The results show that although AI improves productivity by up to 75%, the challenges of bias, creativity and intellectual property remain unresolved Various recommendations are made for AI improve internal awareness, enhance human-AI collaboration, and streamline regulatory frameworks to ensure a balanced integration of AI in the creative industries.
subject: Articles
  topic: section
subject: Artificial Intelligence (AI)
  topic: keywords
subject: Media Production
  topic: keywords
subject: Ethical Implications
  topic: keywords
subject: Creativity and Authorship
  topic: keywords
creator: Jingdan Liu
creator: Yitong Niu
creator: Zhaoju Jia
creator: Rui Wang
rights: Copyright (c) 2023 Jingdan Liu, Yitong Niu, Zhaoju Jia, Rui Wang https://creativecommons.org/licenses/by/4.0
date: 2023-05-05
publication date: 2023-05-05
starting page: 32
ending page: 38
doi: 10.70470/MEDAAD/2023/005

Examining Cultural Identity Representation in Global Streaming Services and Its Influence on Audience Perception
type: item
description: This study examines the role of global streaming platforms such as Netflix, Amazon Prime, and Disney+ in shaping cultural perspectives through the representation of different cultures in their content. The research aims to explore how cultural identity is expressed in different fields and fields, exploring the balance between realistic representations and the persistence of stereotypes. Primary objectives include examining cultural iconography patterns in selected shows and films and assessing their impact on intercultural understanding, empathy, and prejudice among audiences Research through content analysis of qualitatively, audience research, and focus groups reveal that while positive cues lead to greater appreciation and empathy for cultural diversity. The study offers recommendations for streaming services and content producers to promote a more nuanced and accurate portrayal of cultural diversity, as well as recommendations for future research on the role of AI in content production and strategies has enhanced intercultural understanding through global media and concludes.
subject: Articles
  topic: section
subject: Cultural Representation
  topic: keywords
subject: Global Streaming Platforms
  topic: keywords
subject: Cross-Cultural Understanding
  topic: keywords
subject: Media Stereotypes
  topic: keywords
subject: Audience Perception
  topic: keywords
creator: Andrei Korneev
creator: Gennady Lenevskt
creator: Abdullayev Vugar
rights: Copyright (c) 2023 Andrei Korneev, Gennady Logunov, Abdullayev Vugar https://creativecommons.org/licenses/by/4.0
date: 2023-04-01
publication date: 2023-04-01
starting page: 25
ending page: 31
doi: 10.70470/MEDAAD/2023/004

Analyzing the Transformation of Journalism Practices Driven by the Rise of Social Media Platforms
type: item
description: The rise of social media has radically changed media behavior and transformed how information is produced, distributed and consumed. The challenge facing modern journalists is balancing the benefits of real-time reporting and user engagement with the challenges of misinformation, algorithmic control and click-driven content pressures. The aim of this study is to examine the impact of social media on political reporting, investigative journalism, and public trust in the media in general. Through a case study and analysis of the use of algorithms and AI in the media, the paper highlights the opportunities and risks posed by the growing influence of social media. The results show that although social media provides new tools for use and democratizes information sharing, it also fosters misinformation, decreased media credibility, and ethical dilemmas with information a concerns about their involvement also arise. Ultimately, the findings highlight the need for the media to adapt to this digital transformation and support its vital role as a provider of accurate and ethically relevant information in society.
subject: Articles
  topic: section
subject: Social Media Algorithms
  topic: keywords
subject: Citizen Journalism
  topic: keywords
subject: Misinformation
  topic: keywords
subject: Digital Journalism
  topic: keywords
subject: Investigative Reporting
  topic: keywords
creator: Xiang Li
creator: Haoyuan Pan
creator: Jianlin Yao
rights: Copyright (c) 2023 Xiang Li , Haoyuan Pan , Jianling Yao https://creativecommons.org/licenses/by/4.0
date: 2023-03-14
publication date: 2023-03-14
starting page: 17
ending page: 24
doi: 10.70470/MEDAAD/2023/003

Investigating the Role of Visual Storytelling in Enhancing Audience Engagement in Digital Journalism
type: item
description: The rise of digital media has fundamentally changed the way news is consumed, making audience engagement a critical success factor for news outlets. But in an age of information overload, traditional story-based journalism often struggles to capture and hold readers’ attention. This study examines the role of visual storytelling in increasing audience engagement with digital media, addressing the problem of readers not interacting with online content. The ultimate goal is to examine how various visual media—such as infographics, video, and interactive graphics—influence audience attention, retention, and engagement. Using a mixed methods approach, including case studies, audience research, and engagement metrics, the study found that infographics and data visualization provided when telling a visual story in articles, social media engagement, and user engagement increased significantly Time on page was shown to increase by up to 50%, while emotional visual evocative stimuli such as images and video increased audience engagement by 70% The findings highlight the potential of visual storytelling to transform digital media through engaging, memorable and interactive content. The study recommended that news organizations invest in visual storytelling to ensure ethical reporting and accessibility, and position themselves for future innovations such as AI, AR and VR.
subject: Articles
  topic: section
subject: Digital Journalism
  topic: keywords
subject: Investigating
  topic: keywords
subject: Visual Storytelling
  topic: keywords
subject: social media
  topic: keywords
creator: Xin Huang
creator: Xiang Li
creator: Jianlin Yao
rights: Copyright (c) 2023 Xin Huang , Xiang Li, Jianling Yao https://creativecommons.org/licenses/by/4.0
date: 2023-02-20
publication date: 2023-02-20
starting page: 10
ending page: 16
doi: 10.70470/MEDAAD/2023/002

Exploring the Impact of Digital Literacy on Media Consumer Empowerment in the Age of Misinformation
type: item
description: In an era where misinformation proliferates rapidly across digital platforms, the need for strong digital literacy skills has become increasingly critical. This study explores the impact of digital literacy on media consumer empowerment and the ability to resist misinformation. The focus of the problem statement is on the increasing range of misinformation making it harder for individuals to be able to inform or maintain informed decision making. Our study aimed to investigate how digital literacy empowers people to develop and apply critical judgements over media content, enabling them to be able to detect misinformation and personally protect their consumption of information. The study found that those who use the internet well were better able to weigh information, detect misinformation and make decisions guided by sound reasoning using a mixed-methods approach. The results also show that some demographic differences in digital literacy are consistent, with younger, more educated, and urban residents reporting a higher degree of media empowerment. All these ensure that structural reasons for especially prevalent misinformation in this particular media format can be better understood, and underlines the pivotal role of broader campaigns using digital literacy at all levels to fight fake news.
subject: Articles
  topic: section
subject: Digital literacy
  topic: keywords
subject: Media consumer empowerment
  topic: keywords
subject: Misinformation
  topic: keywords
subject: Critical thinking
  topic: keywords
subject: Media literacy
  topic: keywords
creator: Swapnali N Tambe
creator: Noor Al-Huda K. Hussein
rights: Copyright (c) 2023 Swapnali N Tambe, Noor Al-Huda K. Hussein https://creativecommons.org/licenses/by/4.0
date: 2023-01-10
publication date: 2023-01-10
starting page: 1
ending page: 9
doi: 10.70470/MEDAAD/2023/001