Assessing the Ethical Implications of Artificial Intelligence Integration in Media Production and Its Impact on the Creative Industry

Abstract

The addition of artificial intelligence (AI) to the media industry has transformed the creative industry, opening up new opportunities for creation, but it has also created significant ethical challenges. The main problem lies in the disruption that AI is causing to traditional notions of authorship, creativity and collaboration, as well as the bias and intellectual property issues associated with AI-generated products. The aim of this study is to examine these ethical issues when considering the benefits of AI in media quality, innovation and democracy Through case studies and comparative analysis this study identifies areas especially with AI enhancing and empowering creative workflows. The results show that although AI improves productivity by up to 75%, the challenges of bias, creativity and intellectual property remain unresolved Various recommendations are made for AI improve internal awareness, enhance human-AI collaboration, and streamline regulatory frameworks to ensure a balanced integration of AI in the creative industries.